Selling A Home – The Planning Phase

Selling a home successfully requires careful planning. Review Goldwasser Real Estate’s three-step proven process for home sellers.

Contact An Agent

Careful planning is the foundation for successfully selling a home. Much of the planning stage will involve gathering information about you and your home so that we share a clear picture of everything involved. Based on this information, we will work together to set realistic expectations about the home selling process.

The planning phase includes learning about your needs, conducting a best price analysis, conducting a home staging consultation and pre-inspection, and a competitive review. At the end of this stage, we will have enough information to prepare your home for sale.

Our agents are best able to serve our customers when we get to know them and understand their unique needs. Therefore, it is important to begin making sure you and your agent understand and agree to the objectives for your home sale.

  • When do you need to move?
  • Why are you moving?
  • What are your financial goals from the sale?
  • What concerns do you have about the home selling process?

Many sellers understandably are uncertain about selling their home; it’s our job to make sure you have confidence in our ability to plan your home sale to meet your needs.

Selling A Home – Conducting Best Price Analysis

Before your home goes on the market, it is critical to know where you stand among the competition. Our in-depth market research will analyze the marketplace—both locally and nationally—with an eye on determining how to get you the best price for your home.

We begin by reviewing national factors that affect all buyers and sellers, including price trends, stylistic trends, and financing conditions that could affect your sale.

Then, we will thoroughly examine the local marketplace in your neighborhood and employ a comprehensive system to study data on recent sales most relevant to your home. The result is a comparative market analysis that is unmatched in the industry.

Factors that Affect the Value of Your Home
• Location
• Competition
• Supply and Demand
• Mortgage Market
• Economy
• Condition
• Style

Factors that Do Not Affect the Value of Your Home
• Your Cost and Needs
• Personal Aesthetic Improvements
• Reproduction Cost
• Assessed Value
• Your Emotions

Conduct Best Price Competition Review

In order to accurately price your home to receive the best price, we must intimately know our direct competition. Your agent will visit the properties most likely to compete with your home for buyers to make sure your home is priced correctly and so that we know the best ways to make your home stand out from the competition.

Perform Initial Seller’s Consultation

This stage of the planning process is all about communication. Your agent will meet with you to tour the property and assess its features and its condition relative to other homes for sale in the area.

After determining your needs and objectives, we will review the details of Goldwasser Real Estate’s three-step proven process for home sellers. We will share with you the results of our market research, including comparable homes (active listings, pending listings, and sold properties), time on market, and the area’s absorption rate (how quickly the current inventory of homes is being sold). Armed with this information, we will discuss and determine the best price range for your home.

To avoid financial surprises and to better determine your goals, we calculate all expenses and anticipated profit from the sale of your home.

Complete Home Sale Agreement

We will seal the deal by completing a standard listing agreement, authorized by the Texas Association of Realtors® (TAR). We will review in detail the conditions set forth to make sure all parties understand what is expected during the sale.

Selling A Home – Conduct ASP Home Staging Consultation

Simply put, we want buyers to fall in love with your home! That’s why Goldwasser Real Estate recommends that all home sellers have a professional home staging consultation.

Statistics show that 95 percent of homes staged by an Accredited Staging Professional sell on average in one month or less, and for 7 percent more money. In fact, ASP-staged homes spend 80 percent less time on the market on average than non-staged homes.

We will assist in scheduling the staging consultation, which will produce a list of recommend changes to enhance the appeal of your property. We’ve found that even the best homes benefit from an outsider’s professional eye.

Home staging Selling A Home   The Planning Phase

Home Staging

Complete Home Pre-Inspection

No home seller should be left in a weak negotiating position by heading into a transaction blindfolded. Yet 97 percent of real estate agents do not recommend that their sellers have their home pre-inspected.

More than one-fourth of all transactions fall through, and a significant portion of these failed deals could have been avoided with a pre-inspection to identify the potential deal-killers and address them up front.

The knowledge gleaned from the pre-inspection also puts sellers in a strong negotiating position to get the best price. Therefore, we recommend all of our listings be pre-inspected before moving forward with additional marketing of the home.

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