How To Get The Best Price For Your Home – Part One

Marketing Plan

There are hundreds of elements involved in a real estate transaction. You need a team of people that can respond more quickly and handle tasks more efficiently and effectively than one person. You will benefit from your agent’s personal attention and commitment to overseeing the entire process, plus the speed and expertise of an entire team — all focused on getting you the best price for your home and ensuring a smooth transaction process.

At Goldwasser Real Estate, performance is where we really shine. Communication is key. That’s why throughout the listing process, we work hard to keep you informed, offer you the best advice, and follow-through on our promise to ensure a hassle-free closing.

Initiate Pre-Marketing Plan

Our pre-marketing plan creates a buzz around your property prior to listing it in the MLS. Inquiries from drive-by traffic and our inter-office property matching system create the best opportunity to sell your home fast and for top dollar.

Install Yard Sign and New to Market Flyers

We want to get a sign and temporary flyers in front of your home as soon as possible. Our temporary flyers advertise that your home is not yet listed in the MLS to give potential buyers the opportunity to see it before anyone else. Buyers perceive they are going to get the best opportunity by beating the competition. In reality, your home will be in top condition and they will pay top dollar to beat other buyers to it.

Prepare Mobile Marketing

Buyers today want as much information as possible about a home, quickly. We use the latest technology to provide potential buyers with a mobile marketing option. Once your home goes on the market, your temporary flyers will be replaced with a permanent single flyer that has the following options for the buyer to receive more property information:

• Call an 800 number to receive immediate recorded information about your home.
• Text a request and a text link to mobile web information will be sent to them in a matter of moments.
• Scan the QR code and be immediately linked to the property information via their smart phone.

These mobile marketing options give buyers the power to get detailed information about your property including virtual tours while allowing us to practice “green” real estate.

Pre-Marketing Steps To Selling A Home

Design and Distribute Full Color Flyers

We create color flyers that will be placed inside your home. We appreciate your input for the content of these flyers on the Marketing Information sheet provided by your agent. You know your home better than anyone! If you begin to run low, please contact your listing manager and we will have more
delivered.

List Property on Multiple Listing Service (MLS)

We will submit your property to the Austin Multiple Listing Service. The service lists many details of your property, including list price and showing instructions. Nearly all of the 8,000+ real estate agents in Austin subscribe to the Multiple Listing Service and use it to locate homes for their clients.